01
Initial situation
The artist needed a digital experience that could express the visual world of the work while making the catalogue and purchasing options easy to understand.
Digital commerce · Fine art
Creating a coherent gallery from discovery to purchase
The website brings the artist’s world, collections, artwork pages and online purchasing into one experience.
All work
Engagement delivered for Dani G‑P
02
What was designed
The engagement covered the website, visual world, gallery, catalogue, collections, artwork and product pages, brand storytelling and purchase journey.
03
The visitor journey
Visitors can move from the artist’s story to a collection, open an artwork page, review the available format and continue to purchase or request commissioned work.
04
What is now in place
Visitors can explore collections, view artwork, purchase an original or print and request commissioned work in one place.
Next step
Let’s discuss the next useful change.
Describe the current situation and the outcome you need.